Food Revolution: Electrifying Agriculture

A milestone was reached in the quest for electrification of the agricultural machinery industry in recent weeks, as CNH, the manufacturer of New Holland and Case IH equipment, unveiled its 120HP “T4 Electric Power Tractor”, the sector’s first all-electric light utility prototype with autonomous features. While autonomous features have already made significant inroads into the…

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Food Revolution: Lab-Grown Meat About To Take Off?

Despite the recent slowdown in the plant-based food category, alternatives to conventional meat keep gaining attention from policymakers, food producers and start-ups alike, amid livestock production producing high greenhouse gas emissions and requiring more land and water per calorie of food than crops. Accordingly, in his recent executive order on ‘biotechnology and biomanufacturing innovation’, Joe…

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Food Revolution: What Future For Plant-Based Food?

Back in 2020, plant-based foods and beverages were all the rage, growing 45% year-on-year as consumers shifted their eating habits during the pandemic toward natural and organic products that are perceived as healthy. Two years on, it’s a very different story: the industry’s growth momentum has stalled to just 6% in 2021 and further deceleration…

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Food Revolution: Self-Driving Tech Makes Its Debut In Agriculture

Agriculture machinery makers put a lot of efforts last year in developing their digital capabilities and autonomous driving technology, as illustrated notably by CNH’s takeover of Raven Industries for $2.1 billion and Deere’s purchase for $250 million of Bear Flag Robotics. These initiatives seem to be bearing fruit as Deere unveiled last week, during the Consumer Electronics Show…

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