Food Revolution: Pepsi Deal To Send Celsius To New Heights
In late June, we argued that a reshaping appeared to be taking place in the sports and energy drink business following the end of the distribution deal between PepsiCo and Bang and reported M&A talks between Monster Beverage and Constellation Brands, a few months after Coca-Cola‘s acquisition of BodyArmor, at a $6.6 billion valuation. We…